PROFESSIONAL TEAM COACHES · MEMBERS OF AICP, ICF ITALIA, ICF BRASIL AND ICF ESPAÑA · REAL ESTATE AGENTS, BROKERS AND TEAM LEADERS · MILAN
We don't tell you what to do. We help you see it.
Coaching Evolutivo® for real estate agents, brokers/agency owners and team leaders. No ready-made scripts, no one else's model to copy. You already know what you should be doing. The coaching program works on what stops you from doing it: four sessions in thirty days, one bottleneck at a time. The decision stays yours — and that is exactly the point. It starts with a 60-minute 1:1 Strategy Call with DISC® profiling.
THE PROBLEM NO TRAINING COURSE HAS SOLVED
You already know what you should do. Something keeps you from doing it.
You don't need another method. You need someone who asks you the right questions.
You know how. You don't do it.
You have already invested in training — courses, methods, scripts. You know the techniques. Yet when it is time to make the call, delegate or decide, something gets stuck. The problem isn't that you lack another method. It's that nobody ever asked you why you don't apply the ones you already have.
Your team still depends on you.
Every process still runs through you. You want to build a structure that works on its own, but you can't let go of control. The answer isn't one more procedure: it's understanding what stops you from trusting the team you already have.
THE COST OF WAITING
Every month you put it off, the problem sets deeper.
It isn't a matter of time. It's a structural block that takes root while you wait.
You've been stuck on the same level for years.
You close deals. You have experience. But you feel like you're going in circles. You don't lack skills — you lack someone who asks you the right questions so you can see for yourself where you're stuck, and why.
Training piles theory on theory you haven't applied yet.
Another course, another method, another community. But if you haven't applied what you already know, the issue isn't the amount of information. It's the block no video course has ever touched. Coaching works right there — not in a classroom.
If your coach has something else to sell you afterwards, whose goals are you working on?
Yearly programs, subscriptions, proprietary MLS, advanced courses. If the coach earns when you come back, the incentive is to keep you in — not to let you walk out on your own. MaieuticaAttiva® has an end: one Strategy Call plus four sessions. It is designed to make you independent.
THE THREE PHASES OF EVERY SESSION
We don't add information. We remove the friction that keeps you from deciding.
Every session follows the structure of Coaching Evolutivo® — the method developed by the INCOACHING® School, recognized by AICP and aligned with ICF standards, which we apply in our work: Exploration, Elaboration, Execution.
We are inspired by Socrates: the coach works like a midwife. She doesn't create the life; she protects the space where it comes into the world. We don't put answers in: we help bring out the ones you already have but aren't choosing yet. We call it MaieuticaAttiva® because awareness alone isn't enough: we carry what emerges all the way to a decision and a concrete first step.
PHASE 01
Look at the problem without filters and without pre-packaged solutions.
The coach welcomes what the coachee wants to bring and creates the space to observe without filters, without judgment, without pre-packaged solutions. Like a midwife: she doesn't choose the baby or push it out on her own schedule. She accompanies. Observes. Breathes with the other person.
HOW IT WORKS
We don't bring answers. We bring questions.
Coaching Evolutivo® doesn't tell you what to do. It helps you see what you already know and aren't choosing yet. The answer is yours. We hold open the space where it can emerge.
01 · 1:1 Strategy Call
Before starting a program, one 60-minute individual session. We don't tell you what's wrong: we ask the questions that help you see it yourself. The perceived block and the real one often don't match — and the Call exists precisely to tell them apart. €500 · paid in advance · DISC® profiling included.
02 · 8 Coaching Programs
Eight Professional Coaching programs, each focused on one specific bottleneck. You choose one at a time: €2,000 per program, 4 sessions of 60 minutes within 30 days, DISC® profiling included. We don't tell you how to solve the problem: through questions we help you see what stops you from solving it on your own. The solution comes from you.
03 · Team Coaching
For established brokerages that want to work on the whole team as a system. Coaching Evolutivo® applied to relationships, collective decisions and the operating dynamics of the group, with the entire team in session.
01 · 1:1 Strategy Call
Before starting a program, one 60-minute individual session. We don't tell you what's wrong: we ask the questions that help you see it yourself. The perceived block and the real one often don't match — and the Call exists precisely to tell them apart. €500 · paid in advance · DISC® profiling included.
02 · 8 Coaching Programs
Eight Professional Coaching programs, each focused on one specific bottleneck. You choose one at a time: €2,000 per program, 4 sessions of 60 minutes within 30 days, DISC® profiling included. We don't tell you how to solve the problem: through questions we help you see what stops you from solving it on your own. The solution comes from you.
03 · Team Coaching
For established brokerages that want to work on the whole team as a system. Coaching Evolutivo® applied to relationships, collective decisions and the operating dynamics of the group, with the entire team in session.
01 · 1:1 Strategy Call
Before starting a program, one 60-minute individual session. We don't tell you what's wrong: we ask the questions that help you see it yourself. The perceived block and the real one often don't match — and the Call exists precisely to tell them apart. €500 · paid in advance · DISC® profiling included.
02 · 8 Coaching Programs
Eight Professional Coaching programs, each focused on one specific bottleneck. You choose one at a time: €2,000 per program, 4 sessions of 60 minutes within 30 days, DISC® profiling included. We don't tell you how to solve the problem: through questions we help you see what stops you from solving it on your own. The solution comes from you.
03 · Team Coaching
For established brokerages that want to work on the whole team as a system. Coaching Evolutivo® applied to relationships, collective decisions and the operating dynamics of the group, with the entire team in session.
01 · 1:1 Strategy Call
Before starting a program, one 60-minute individual session. We don't tell you what's wrong: we ask the questions that help you see it yourself. The perceived block and the real one often don't match — and the Call exists precisely to tell them apart. €500 · paid in advance · DISC® profiling included.
02 · 8 Coaching Programs
Eight Professional Coaching programs, each focused on one specific bottleneck. You choose one at a time: €2,000 per program, 4 sessions of 60 minutes within 30 days, DISC® profiling included. We don't tell you how to solve the problem: through questions we help you see what stops you from solving it on your own. The solution comes from you.
03 · Team Coaching
For established brokerages that want to work on the whole team as a system. Coaching Evolutivo® applied to relationships, collective decisions and the operating dynamics of the group, with the entire team in session.
01 · 1:1 Strategy Call
Before starting a program, one 60-minute individual session. We don't tell you what's wrong: we ask the questions that help you see it yourself. The perceived block and the real one often don't match — and the Call exists precisely to tell them apart. €500 · paid in advance · DISC® profiling included.
02 · 8 Coaching Programs
Eight Professional Coaching programs, each focused on one specific bottleneck. You choose one at a time: €2,000 per program, 4 sessions of 60 minutes within 30 days, DISC® profiling included. We don't tell you how to solve the problem: through questions we help you see what stops you from solving it on your own. The solution comes from you.
03 · Team Coaching
For established brokerages that want to work on the whole team as a system. Coaching Evolutivo® applied to relationships, collective decisions and the operating dynamics of the group, with the entire team in session.
Alex Foglino & Alice Varesi
Two Professional Coaches. Certified, verifiable training. Zero conflicts of interest.
Not generalist coaches who wandered into real estate. Two professionals who still work the real estate market every day. ALEX FOGLINO — The Visionary · Professional Coach. Founder of MaieuticaAttiva®, AgentiInnovativi® and ExpoRe. International REALTOR® with 7 NAR designations: CRB, CIPS, CRS, C-RETS, SRS, RENE, ABR. 23 years in the profession, 78 agents trained, instructor in the Milan Chamber of Commerce real estate licensing course. Member of AICP, ICF Italia and ICF Brasil. DISC® profile D81 · I46 · S46 · C67. ALICE VARESI — The Systems Architect · Professional Coach. Coach on the MaieuticaAttiva® team founded by Alex Foglino. Chief of Operations & Chief International Officer of AgentiInnovativi®, Co-Founder of ItalyReferrals®. International REALTOR® with 3 NAR designations: CIPS, C-RETS, CRS. Degree in Marketing, Corporate Communication and Global Markets. Member of AICP, ICF Italia and ICF España. DISC® profile D42 · I46 · S77 · C77. Both completed the Professional Coaching Program of the INCOACHING® School: 100 hours of dedicated training, all final exams passed, a program recognized by AICP and aligned with ICF Level 1 standards and the Italian UNI 11601:2024 standard. Alex leads the modules on human potential, leadership and business vision. Alice works on systems architecture, SOPs, KPIs and operational delegation.
Professional Coaches · Training recognized by AICP, aligned with ICF Level 1 standards and the UNI 11601:2024 standard
ICF members in three countries: Italy, Brazil and Spain
10 NAR designations combined — Alex: CRB, CIPS, CRS, C-RETS, SRS, RENE, ABR · Alice: CIPS, C-RETS, CRS
Active real estate agents in Italy, the United States, Brazil and Spain: no conflict of interest, no subscription to renew
INVESTMENT
Two steps. No subscription.
The price is public and the same for everyone. The Strategy Call is a standalone product with its own value: it is not a deposit and is not credited toward a program. The 8 programs are distinct and each costs €2,000. You choose one — the one that matches the bottleneck you're stuck on today. It is not a bundle that includes all of them.
★★★★★ “I felt accompanied — gently and without being intrusive — in bringing out things I knew, but didn't know I knew.” (translated from Italian) Sonia Campos · Real Estate Agent, eXp Realty Rome · Read the review on Google
1:1 Strategy Call
€500
The entry point. One 60-minute individual session to understand where you are really stuck — the perceived block and the real one often don't match.
Includes:
- 60 minutes, one-to-one, online
- DISC® profiling included
- Analysis of your team model, roles and bottlenecks
- Clarity on the real block and a first step you choose
- No obligation to continue
- Paid in advance: your booking is confirmed after payment
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Coaching Program · 4 sessions
€2,000 per program
Eight distinct programs, one for each bottleneck. You choose one: the price refers to a single program, not to all eight. You decide after the Strategy Call, once it is clear what is truly worth working on.
Includes:
- 4 individual 60-minute sessions within 30 days
- One program at a time, chosen by you from the 8 available
- DISC® profiling included before the first session
- Coaching Evolutivo® structure: Exploration, Elaboration, Execution
- Concrete, measurable goals between sessions
- Delivered by Alex (potential, leadership, vision) or Alice (systems, SOPs, KPIs, delegation)
- The program ends: no forced continuity
Secure checkout with Stripe
THE 8 PROGRAMS
Choose the bottleneck you're stuck on today.
Eight distinct programs. Each costs €2,000 and includes 4 individual 60-minute sessions within 30 days, with DISC® profiling included. You choose one at a time. Not sure where to start? That is exactly what the Strategy Call clarifies: the perceived bottleneck is often not the real one.
01 · Listing Acquisition
For those who can't build a steady flow of listings independent of their personal network.
02 · Lead Management and Follow-up
For those who have leads but can't convert or manage them systematically. The block often sits between managing and delegating.
03 · Delegating to the Team
For those who want to delegate but can't. It's not the procedures that are missing: it's the ability to trust the team.
04 · Back Office and Operations
For those buried in daily operations who can't build processes that run without their constant presence.
05 · CRM and Automation
For those who use their CRM only partly or not at all, losing follow-ups and opportunities.
06 · Marketing and Positioning
For those who can't stand out in their market and struggle to attract qualified clients without cutting commissions.
07 · Leadership and People Management
For those who have a team but can't motivate it, retain it or grow it. The problem isn't always the people.
08 · Offer, Method and Differentiation
For those who sell cheap or can't communicate their value to clients.
FREQUENTLY ASKED QUESTIONS
The questions we always get.
Straight answers.
There are eight distinct programs: Listing Acquisition, Lead Management and Follow-up, Delegating to the Team, Back Office and Operations, CRM and Automation, Marketing and Positioning, Leadership and People Management, Offer, Method and Differentiation. Each costs €2,000 and includes 4 individual 60-minute sessions within 30 days, with DISC® profiling included. You buy one at a time: €2,000 is the price of a single program, not of all eight together. There is no bundle that includes them all, and that is intentional: working on eight bottlenecks at once means not really working on any of them.
No. Our role is not to tell you what to do. We won't hand you an action plan, suggest techniques or tell you how to run your team. We'll ask questions that help you see what you already know and aren't choosing yet. The decision is always yours.
Because professional coaching doesn't add another method to learn. It works on what keeps you from applying what you already know. If you know what to do and don't do it, the problem isn't training: it's the block. And blocks aren't solved with more courses — they dissolve through the right questions.
In Italy the word "coach" is not a protected title: anyone can use it, with no training behind them. A trainer transfers content, scripts and their own methods: directive by nature, and that's fine when what's missing is a technical skill. A Professional Coach works in a non-directive way on what keeps you from applying those skills, and has training that a third party can verify. Ours: the Professional Coaching Program of the INCOACHING® School, 100 hours, all final exams passed, recognized by AICP and aligned with ICF Level 1 standards and the Italian UNI 11601:2024 standard.
No, and we never claim it is. Coaching Evolutivo® is the method developed by the INCOACHING® School, recognized by AICP and aligned with ICF standards: we apply it, as coaches trained by that school. MaieuticaAttiva® is how we bring it to real estate — a Socratic reading of the coaching relationship that carries awareness all the way to decision and action. They are two distinct things, and we keep the distinction explicit.
Yes. Alex Foglino is a member of ICF Italia and ICF Brasil; Alice Varesi is a member of ICF Italia and ICF España. We are both also members of AICP — the Italian Association of Professional Coaches. A clarification we owe you: our training is aligned with ICF Level 1 standards, which qualifies the training program. That is different from holding an individual ICF credential (ACC, PCC, MCC), which has a separate process. We'd rather say it precisely than let it be implied.
No. It is a 60-minute individual coaching session, paid in advance, that includes DISC® profiling and targeted questions about your operating model. At the end you have clarity on what's blocking you and a concrete first step that you chose, not us. It's not a sales pitch disguised as a discovery call: it has standalone value and an outcome you keep even if you don't continue.
No, they are two separate things, paid separately. The Strategy Call costs €500 and is a standalone product: it identifies the real bottleneck. The program costs €2,000 and you choose it afterwards, if you decide to continue. The Call is not a deposit and is not credited toward the program: people continue because they saw something, not because they've already paid.
DISC® is a behavioral profiling tool that describes how you tend to decide, communicate and react under pressure. It's not a personality test or a judgment: it's a map that speeds up the work in session, because it brings out dynamics that would otherwise take weeks to emerge. It is included in the Strategy Call and in every program.
In coaching we don't tell you what to do or hand you ready-made solutions: we help you look at the problem differently, recognize what's blocking you and find on your own a direction consistent with your role and goals. Consulting works on the technical and operational level: it analyzes a situation and proposes solutions. When a concrete consulting need emerges during the program, we can integrate it — always separately, openly and transparently, never mixing the two without saying so.
Each program consists of 4 individual 60-minute sessions over 30 days. That's it. No forced continuity, no subscription, no automatic renewal. If you later want to work on another bottleneck, you'll choose another program — but it will be a new decision, not an automatic renewal.
The eight programs are individual: every session is one-to-one, between you and the coach, with no classrooms or communities. For those leading a team we also work in Team Coaching, with the whole group.
Sessions take place online, by video call, so the program is accessible from any city and any time zone. Coaching is delivered in English or Italian. We are based in Milan, at Via Meravigli 2, where we work every day as real estate agents and professional coaches, with an international reach across Italy, the United States, Brazil and Spain.
A coach who also has something else to sell you — an MLS subscription, an advanced course, an annual membership, a model to replicate — has a structural incentive to keep you in. We have nothing to sell you afterwards: one Strategy Call, four sessions, and the program ends. We are active real estate agents: coaching is not our only income, and that changes the questions we ask you.
It's not for people who don't yet know what they want. It's not for people looking for scripts, lead generation or a model to copy. It's not for people who want to be guided toward someone else's solution. It's for people who are one step away from a decision and need someone to hold open the space where that decision can emerge. If you're looking for prospecting techniques, there are excellent trainers out there: we're not them.
YOUR NEXT STEP
From vision to system. From system to freedom.
The Strategy Call is not a consultation and not a free discovery call. You won't leave with an action plan we built for you: you'll leave with clarity on what is blocking you and with a first step you chose yourself.
60 minutes · online · DISC® profiling included · €500, paid in advance.
If you then want to continue, you'll choose one of the 8 programs — €2,000 each, 4 sessions in 30 days. No subscription, no automatic renewal: the program ends.
MaieuticaAttiva® · Via Meravigli 2, 20123 Milan, Italy · Phone +39 02 94753484 · team@agentiinnovativi.it
The book
The method, before your very first session.
Il Visionario e l'Architetto di Sistemi (The Visionary and the Systems Architect) · by Alex Foglino and Alice Varesi
How to turn a real estate team into a system that no longer depends on you. Two voices, the Visionary and the Systems Architect, with a foreword by Aldo Iemma, President of the Brooklyn NY MLS.
Currently available in Italian. English, Spanish and Brazilian Portuguese editions are in revision.
Get the Italian edition on AmazonFrom the Amazon reviews (translated from Italian)
The people who wrote the method. The people who cover the industry.
★★★★★
“For anyone working in real estate, it is close to essential reading.”
Alessandro Pannitti
Co-founder of INCOACHING®
Created Coaching Evolutivo® and the CARE® Model with Franco Rossi. Co-author of “L'essenza del Coaching” and “L'evoluzione del Coaching” (FrancoAngeli). Degree in psychological sciences; former manager and sales consultant.
★★★★★
“I recommend it to anyone who wants to move from doing to building.”
Franco Rossi
Co-founder of INCOACHING®
Co-creator of Coaching Evolutivo® and the CARE® Model, the method Alex and Alice trained in as Professional Coaches. Co-author of “L'essenza del Coaching” and “L'evoluzione del Coaching” (FrancoAngeli).
★★★★★
“It speaks to anyone who has to make peace between vision and execution.”
Gerardo Paterna
Founder of Sinergie and Divulgare
25 years in Italian real estate as an entrepreneur and consultant. Founded the publishing company Sinergie, which runs the annual industry event of the same name and publishes “SINERGIE” magazine. Author of the real estate blog gerardopaterna.com.
© 2026 MaieuticaAttiva® · All rights reserved. MaieuticaAttiva® is a trademark of Team AgentiInnovativi®, Via Meravigli 2, 20123 Milan, Italy · VAT IT02160140063. Professional coaching activity regulated by Italian Law 4/2013. Coaching Evolutivo® is a method of the INCOACHING® School, applied by MaieuticaAttiva®.
